BBA in Marketing - School of Business - AUNA Tunisia
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BBA in Marketing

BBA in Marketing

Overview

AUNA BBA in Marketing is designed for students interested in marketing, customer relation, and distribution schemes and sales strategies. The program focuses on the main skills and competences to be acquired by the students in order to be successful in the dynamic field of marketing.

AUNA BBA in Finance prepares students for a successful professional career in product planning and development, sales promotion, advertising and brand building.

They can apply for positions such as

  • Advertising
  • National and international marketing
  • Marketing research
  • Product and brand management
  • Personal selling
  • Public relations
  • Retail management
  • Sales management
  • Business-to-business marketing
  • Online and social media marketing
  • Consumer affairs and protection
  • Distribution and logistics

Tuition

The Tuition is charged in a flat-fee structure, fixed for one year of study.

Tunisian Students :

Registration Fee: DT 1,000 the first year.

Tuition: DT 8,000 per year.

Tunisian students can apply for a bank loan or a merit scholarship



International Students :

Registration Fee: United States $ 1,000 the first year.

Tuition: United States $ 6,000 per year.

Course Description

Business core requirements (30 Credit Hours)
Course Title Credit Hours
MGT 101 Introduction to Business 3 Credits
LAW 102 Legal Environment of Business 3 Credits
MGT 201 Principles of Management 3 Credits
ACC 201 Financial Accounting 3 Credits
ACC 202 Managerial Accounting 3 Credits
FIN 201 Principles of Corporate Finance 3 Credits
MKT 201 Principles of Marketing 3 Credits
MIS 201 Principles of Management Information Systems 3 Credits
MGT 301 Principles of Operations Management 3 Credits
MKT 401 Entrepreneurship 3 Credits
Business Area of Emphasis (30 Credit Hours)
1. Required Courses: (21 credit hours)
Course Title Credit Hours
MKT 310 Consumer behavior 3 Credits
MKT 340 Marketing Research 3 Credits
MKT 350 Product and Brand Management 3 Credits
MKT 370 Integrated Marketing Communication 3 Credits
MKT 480 International Marketing 3 Credits
MKT 490 Marketing Internship 3 Credits
MKT 499 Marketing Strategy 3 Credits
2. Elective Courses: (9 credit hours)

In Addition students must also take five of the following courses: (9 credit hours)
Course Title Credit Hours
MKT 350 Pricing Management 3 Credits
MKT 355 Channels Management 3 Credits
MKT 360 Internet and Social Media Marketing 3 Credits
MKT 365 Services Marketing 3 Credits
MKT 370 Personal Selling 3 Credits
MKT 375 Retailing Management 3 Credits
MKT 380 Marketing Management 3 Credits
MKT 480 Marketing Analytics 3 Credits
MKT 495 Marketing Consulting 3 Credits
Non-Business (60 Credits Hours)
1. Non-Business Required Courses : (30 Credit Hours)

Course Title Credit Hours
ENG 101 American English 1 3 Credits
ENG 102 American English 2 3 Credits
ECO 101 Principles of Microeconomics 3 Credits
ECO 102 Principles of Macroeconomics 3 Credits
ECO 201 American Economy 3 Credits
POL 201 American Political System 3 Credits
HST 201 American History 3 Credits
GEO 201 American Geography 3 Credits
CSC 101 Principles of Computer Science 3 Credits
MAT 101 Mathematics 3 Credits
STA 101 Statistics 3 Credits
2. Non-Business Elective Courses: (30 Credit Hours)

Students must select any 10 courses from the following list :
Course Title Credit Hours
PHI 101 Principles of Philosophy 3 Credits
PHI 110 Philosophy of Ethics 3 Credits
SOC 101 Principles of Sociology 3 Credits
PSY 101 Principles of Psychology 3 Credits
SOC 101 American Culture 3 Credits
COM 101 Communication 3 Credits
ENG 300 Modern American Literature 3 Credits
MUS 101 Modern American Music 3 Credits
DAN 101 Modern American Dance 3 Credits
DRA 101 Modern American Drama 3 Credits
MOV 101 Modern American Movies 3 Credits
GEO 210 Principles of Geography 3 Credits
ITT 201 Principles of Information Technology 3 Credits
POL 301 International Politics 3 Credits
ECO 301 International Economics 3 Credits
POL 301 International Relations 3 Credits
ENG 410 International English Literature 3 Credits
COM 400 International Communication 3 Credits
GEO 400 International Geography 3 Credits
ANT 101 Principles of Anthropology 3 Credits
HIS 300 Contemporary World History 3 Credits
ECO 300 Intermediate Microeconomics 3 Credits
ECO 310 Intermediate Macroeconomics* 3 Credits
MAT 210 Calculus** 3 Credits

* Required for Finance and Accounting Major. ** Required Finance Major

Business Electives (15 credit hours)

Minors : AUNA offers an opportunity to its students to select a minor in any of the following fields:

  • Finance
  • Digital Business Management
  • Marketing

Students desiring to have a minor MUST earn 15 prescribed credits within the selected minor filed. They MUST fill out a “Prescribed Minor Form” and obtain the permission of their Academic Advisor and Department Chair housing their major for the approval of a minor.
Students would be allowed to earn 15 credits in their minor field on the top of 60 business credits making business credit hours up to 75. Considering students taking courses in minor field, their Non-Business Elective Courses credits would drop to 15 credits hours.
This provision only applies to students seeking minors in one of the aforementioned business fields.

BBA in Marketing