MBA in E-Business and Digital Marketing(EDBM) - AUNA
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MBA in E-Business & Digital Marketing (E-BDM)


The Master of Business Administration, MBA in E-Business and Digital Marketing – MBA EBDM - is a relatively new type of graduate business program based on the mastering of marketing principles and business practices to design and deploy web services and sales strategies. It is the first MBA of this kind in Tunisia.

The program has been designed in order to provide the students with the technical foundation and digital language required to work in the field of digital marketing. Students enrolled in the MBA program will learn how to measure, evaluate and plan digital marketing, how to gain customers through digital channels, to create a website that will attract customers and to optimize performance. In addition, they will investigate multi-channel and integration marketing and social media.

Career Opportunities

With the MBA in E-BDM, students can apply for positions such as:

  • Digital Marketing Managers.
  • E-Business Consultants.
  • Marketing Project Managers.

As in a regular MBA program, students will strengthen their knowledge of the basics of marketing strategies, business-to-business (B2B) marketing, financial statement analysis, market research and business plans creation.

Career opportunities

EBDM MBA focuses on interactive and direct marking, e-business technologies, digital advertising or global enterprise, among others.

With the EBDM MBA, students may work as:

  • Interactive or Direct Advertising Manager
  • Marketing Manager.
  • Digital Business marketer.
  • Supply chain manager.
  • B2B Marketing Director.
  • Consultant.
  • Owner of their Own Business.


A Bachelor’s degree in Business, Marketing, Finance, Computer Technology or any related field is a prerequisite for entering an MBA program in E-Business and Digital Marketing. Candidates for the MBA should also have a college-level understanding of accounting, finance, economic principles, marketing principles, mathematics and communication.Professionals can also follow this program that will develop their mastering and knowledge of the digital world in order to progress in their professional life and grab relevant opportunities.

Admission to E-BDM MBA is granted on a selective basis to students or professionals who have demonstrated distinct academic ability and motivation by meeting at least the minimum requirements described below:

  • A Licence or a Bachelor’s degree from an accredited college or university, with a GPA of 3.00 on 4 point scale or 13 on 20 point scale or higher in your most recent 60 semester hours of college work.
  • Two years of evident professional experience are preferred.
  • Satisfactory score in GMAT Test*.
    (Note:*GMAT requirement may be waived for those who have received graduate degree, or undergraduate degree with high GPA with evident professional experience in the field of insurance).
  • TOEFL scores of 550 paper-based test or 500 in EEE test.


The Tuition is charged in a flat-fee structure, fixed for one year of study.

Tunisian Students

Registration Fee: TND 1,000 the first year.

Tuition: TND 10,000 per year.

International Students

Registration Fee: $ 1,000 the first year.

Tuition: $ 10,000 per year.

Payment Details

Bank Account Holder: American University in North of Africa.

Bank Name and Address: Attijari Bank, Agence El Manar, Tunis.

Account Number: TN59 04 106 058 0036089761 08.


Students can apply for a bank loan or a merit scholarship.

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Course Description

Core courses (30 Credits):

EBS 620 (3 Credits) Online Communication.
EBS 630 (3 Credits) Multichannel Strategies and cross-channel.
EBS 640 (3 Credits) Procurement and Logistics applied to e-commerce.
MKT 650 (3 Credits) Operational marketing and retention strategies.
MKT 686 (3 Credits) Buzz Marketing and communication crisis.
MIS 670 (3 Credits) E project management.
MIS 680 (3 Credits) Web analytics and traffic management.
MKT 680 (3 Credits) Mobile Marketing.
STA 687 (3 Credits) Decision statistics and data mining.
MIS 684 (3 Credits) Payment and security on the Internet.

Elective Courses (15 Credits):

The remaining courses (for a total of 15 credits) must be selected from the following list:

MKT 660 (3 Credits) Community Management.
LAW 681 (3 Credits) Law and new technologies.
MKT 682 (3 Credits) Psychology and consumer behavior.
MGT 683 (3 Credits) Supply chain Management.
EBS 685 (3 Credits) Production of multimedia content and transmedia.
MKT 686 (3 Credits) Buzz Marketing and communication crisis.
STA 687 (3 Credits) Decision statistics and data mining.
MIS 688 (3 Credits) Site design and scripting on the web.
MIS 685 (3 Credits) Internet Technology and Management.
STA 690 (3Credits) Business Model Simulation.
STA 695 (3Credits) Simulation analysis of strategic business decision models for investment, marketing.
MIS 690 (3Credits) Knowledge Management Systems.
SAT 696 (3 Credits) Optimization Models and Methods.
SAT 697 (3 Credits) Stochastic Methods.

Internship (5 Credits):

Students are required to acquire practical knowledge applications of EBDM programs in local or international firms heavily involved in E-Marketing activities.

To start internship program, students should have successfully completed ALL core and elective courses as required by the program.

Thesis (10 Credits):

At the end of the internship program, students are required to develop, submit and defend his (her) Thesis. The thesis shall be based on original research work carried out in the basic and/or applied field of study and supervised by an academic supervisor.

MBA EBDM Fall Semester Schedule (All TBA will be instructors from TUNISIA):
Period Course Instructor
Monday 25/09/2017-Friday 06/10/2017 Fundamentals of Statistics Prof. Omar Messaoud


Wednesday 11/10/2017- Sunday 22/10/2017 Decision Statistics and Data Mining Prof. James Westland

(University of Illinois Chicago)

Monday 23/10/2017 – Friday 03/11/2017 Mobile Marketing Prof. Najah Malek


Wednesday 08/11/2017- Sunday 19/11/2017 Payment and Security  on the Internet Prof. Aris Ouksel

(University of Illinois Chicago)

Monday 20/11/2017 – Friday 01/12/2017 Community Management/Online Communication TBA
Wednesday 06/12/2017- Sunday 17/12/2017 Web Analytics and traffic management Prof. Kyle Cheek

(University of Illinois Chicago)