MBA in E-Business and Digital Marketing(EDBM) - AUNA
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MBA in E-Business & Digital Marketing(Master Professionnel)

Program Overview

Lead the transformation and change the way the world conducts business by earning a Master in E-Business and Digital Marketing(EBDM)at AUNA. This Master program offered jointly by AUNA and the University of Illinois, Chicago(UIC)and taught entirely in English is one of the most innovative of its Kind in Tunisia. The Master in E-Business and Digital Marketing(EBDM)at AUNA prepares students to compete in a highly digitalized economy, providing them with skills training in social media, online advertising, digital marketing, big data, management and analytics.

program Objectives

Upon successful completion of program, students will be able to:
-Develop relevant brand content digital marketing strategies.
-Effectively and optimally use different communication channels such as mobile platfors,social networking, email and paid search.
-Leverage analytics to continually optimize strategic goals.
-Deploy current digital marketing tools.
-Leverage digital tactics to achieve business objectives.
-Analyze trends and consumer behavior.
-Explain multi-channel and digital marketing strategies.

Career Opportunities

With the MBA in E-BDM, students can apply for positions such as:

  • Digital Marketing Managers.
  • E-Business Consultants.
  • Marketing Project Managers.

Selected Faculty

Plamen Petrov: professor at UIC
Aris Ouksel: professor at UIC
Marybeth Mannheim: professor at UIC
Chris Westland:: professor at UIC
Saadouli Nasredinne: Professor at FSEG
Malek Najeh: professor at AUNA
Ramzi Guetari: professor at ISI

As in a regular MBA program, students will strengthen their knowledge of the basics of marketing strategies, business-to-business (B2B) marketing, financial statement analysis, market research and business plans creation.

Career opportunities

EBDM MBA focuses on interactive and direct marking, e-business technologies, digital advertising or global enterprise, among others.

With the EBDM MBA, students may work as:

  • Interactive or Direct Advertising Manager
  • Marketing Manager.
  • Digital Business marketer.
  • Supply chain manager.
  • B2B Marketing Director.
  • Consultant.
  • Owner of their Own Business.

Admission Requirements

A Bachelor’s degree in Business, Marketing, Finance, Computer Technology or any related field is a prerequisite for entering an MBA program in E-Business and Digital Marketing. Candidates for the MBA should also have a college-level understanding of accounting, finance, economic principles, marketing principles, mathematics and communication.Professionals can also follow this program that will develop their mastering and knowledge of the digital world in order to progress in their professional life and grab relevant opportunities.

Admission to E-BDM MBA is granted on a selective basis to students or professionals who have demonstrated distinct academic ability and motivation by meeting at least the minimum requirements described below:

  • A Licence or a Bachelor’s degree from an accredited college or university, with a GPA of 3.00 on 4 point scale or 13 on 20 point scale or higher in your most recent 60 semester hours of college work.
  • Two years of evident professional experience are preferred.
  • Satisfactory score in GMAT Test*.
    (Note:*GMAT requirement may be waived for those who have received graduate degree, or undergraduate degree with high GPA with evident professional experience in the field of insurance).
  • As all our programs are conducted in english.An upper intermediate level of proficiency is required.Students must take AUNA'S english placement test before final admission.


The Tuition is charged in a flat-fee structure, fixed for one year of study.

Tunisian Students

Registration Fee: TND 1,000 the first year.

Tuition: TND 10,000 per year.

International Students

Registration Fee: $ 1,000 the first year.

Tuition: $ 7,000 per year.

Payment Details

Bank Account Holder: American University in North of Africa.

Bank Name and Address: Attijari Bank, Agence El Manar, Tunis.

Account Number: TN59 04 106 058 0036089761 08.


Students can apply for a bank loan or a merit scholarship.

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Course Description

Core courses (30 Credits):

EBS 630 (3 Credits) Multichannel Strategies and cross-channel.

EBS 640 (3 Credits) Procurement and Logistics applied to e-commerce.

MKT 650 (3 Credits) Operational marketing and retention strategies.

MKT 686 (3 Credits) Buzz Marketing and communication crisis.

MIS 670 (3 Credits) E project management.

MKT 682 (3 Credit) Psychology and consumer behavior.

MKT 680 (3 Credits) Mobile Marketing.

STA 687 (3 Credits) Decision statistics and data mining.

MIS 684 (3 Credits) E-commerce,Payment and security on the Internet.

MGT 683 (3 Credits) Learn Innovation for technology-Enabled new business development.

Elective Courses (15 Credits):

The remaining courses (for a total of 15 credits) must be selected from the following list:

MKT 675 (3 Credits)  Mobile Application Development.

STA 510 (3 Credits) Business Statistics.

MKT 660 (3 Credits) Community Management.
LAW 681 (3 Credits) Law and new technologies.

MGT 683 (3 Credits) Introduction to operation and Supply chain Management.

EBS 685 (3 Credits) Production of multimedia content and transmedia.

MIS 688 (3 Credits) Site design and scripting on the web.

MIS 685 (3 Credits) Internet Technology and Management.

STA 690 (3Credits) Business Model Simulation.

STA 695 (3Credits) Simulation analysis of strategic business decision models for investment, marketing.

MIS 690 (3Credits) Knowledge Management Systems.

SAT 696 (3 Credits) Optimization Models and Methods.

SAT 697 (3 Credits) Stochastic Methods.

EBS 620 (3Credits) Online Communication.

MIS 680 (3Credits) Web analytics and traffic management.

Internship (5 Credits):

Students are required to acquire practical knowledge applications of EBDM programs in local or international firms heavily involved in E-Marketing activities.

To start internship program, students should have successfully completed ALL core and elective courses as required by the program.

Thesis (10 Credits):

At the end of the internship program, students are required to develop, submit and defend his (her) Thesis. The thesis shall be based on original research work carried out in the basic and/or applied field of study and supervised by an academic supervisor.