BBA in Marketing
AUNA BBA in Marketing is designed for students interested in marketing, customer relation, and distribution schemes and sales strategies. The program focuses on the main skills and competences to be acquired by the students in order to be successful in the dynamic field of marketing.
AUNA BBA in Marketing prepares students for a successful professional career in:
- National and International Marketing.
- Marketing Research.
- Product and Brand Management.
- Personal Selling.
- Public Relations.
- Retail Management.
- Sales Management.
- Business-to-Business Marketing.
- Online and Social Media Marketing.
- Consumer Affairs and Protection.
The Tuition is charged in a flat-fee structure, fixed for one year of study.
Registration Fee: TND 1,000 the first year.
Tuition: TND 8,000 per year.International Students:
Registration Fee: United States $ 1,000 the first year.
Tuition: United States $ 6,000 per year.
Bank Account Holder: American University in North of Africa.
Bank Name and Address: Attijari Bank, Agence El Manar, Tunis.
Account Number: TN59 04 106 058 0036089761 08.
Code Bic/SWIFT : BSTUTNTT
Students can apply for a bank loan or a merit scholarship.
|MKT 310||Consumer behavior||MKT201Principles of Marketing; MKT340Marketing Research; psy101Principles of Psychology; SOC101Principles of Sociology|
|MKT 340||Marketing Research||MKT201Principles of Marketing; MKT499Marketing Strategy; STA101Business Statistics I; STA202Business Statistics II|
|MKT 350||Product and Brand Management||MKT201Principles of Marketing; MKT499Marketing Strategy; MKT380Marketing Management|
|MKT 370||Integrated Marketing Communication||MKT201Principles of Marketing; MKT499Marketing Strategy; Communication; PSY101Principles of Psychology|
|MKT 480||International Marketing||MKT201Principles of Marketing; MKT499Marketing Strategy; MKT340Marketing Research; POL301International Politics; ECO301International Economics; POL301International Relations; COM410International Communication|
|MKT 490||Marketing Internship||MKT340Marketing Research; MKT480Marketing Analytics;MKT201Principles of Marketing; MKT499Marketing Strategy; Consumer Behavior|
|MKT 499||Marketing Strategy||Principles of Marketing|
|MKT 350||Pricing Management||Principles of Marketing; Principles of Micro-economics; Intermediate Micro-economics II|
|MKT 355||Channels Management||Principles of Marketing; Marketing Strategy; Principles of Micro-economics; Intermediate Micro-economics II|
|MKT 360||Internet and Social Media Marketing||Principles of Marketing ; Marketing Strategy; Marketing Analytics; Integrated Marketing Communication; Communication|
|MKT 365||Services Marketing||Principles of Marketing ; Marketing Strategy|
|MKT 370||Personal Selling||Principles of Marketing ; Marketing Strategy; Principles of Psychology; Communication|
|MKT 375||Retailing Management||Principles of Marketing ; Marketing Strategy;Principles of Micro-economics; Intermediate Micro-economics II|
|MKT 380||Marketing Management||Principles of Marketing ; Marketing Strategy; Principles of Management|
|MKT 480||Marketing Analytics||Principles of Marketing; Business Statistics I; Business Statistics II; Marketing Research|
|MKT 495||Marketing Consulting||Principles of Marketing; Marketing Strategy; Business Statistics I; Business Statistics II; Marketing Research; Marketing Analytics; Marketing Management|
Business core requirements (30 Credit Hours):
|MGT 101||Introduction to Business||3|
|ACC 202||Financial Accounting I||3|
|ACC 205||Financial Accounting II||3|
|MIS 201||Principles of MIS||3|
|MGT 301||Principles of Management||3|
|MKT 201||Principles of Marketing||3|
|ACC 208||Managerial Accounting||3|
|MGT 401||Interpersonal Communication Skills and Human resources management||3|
|FIN 202||Principles of Corporate Finance||3|
|MGT 301||Production Management||3|
Non-Business required courses (30 Credits Hours):
|ECO 101||Principles of Micro-economics||3|
|MAT 101||calculus I||3|
|ENG 101||Academic Writing I||3|
|CSC 101||Principles of computer Science||3|
|STA 101||Business Statistics I||3|
|LAW 202||Introduction to Business Law||3|
|ECO 108||Principles of Macro-economics||3|
|MAT 202||calculus II||3|
|STA 202||Business Statistics II||3|
|ENG 201||Academic Writing II||3|
Business Area of Emphasis (21+9 Credit Hours):
|MKT 310||Consumer behavior||3 Credits|
|MKT 340||Marketing Research||3 Credits|
|MKT 350||Product and Brand Management||3 Credits|
|MKT 370||Integrated Marketing Communication||3 Credits|
|MKT 480||International Marketing||3 Credits|
|MKT 490||Marketing Internship||3 Credits|
|MKT 499||Marketing Strategy||3 Credits|
In Addition students must also take three of the following courses:
|MKT 350||Pricing Management||3 Credits|
|MKT 355||Channels Management||3 Credits|
|MKT 360||Internet and Social Media Marketing||3 Credits|
|MKT 365||Services Marketing||3 Credits|
|MKT 370||Personal Selling||3 Credits|
|MKT 375||Retailing Management||3 Credits|
|MKT 380||Marketing Management||3 Credits|
|MKT 480||Marketing Analytics||3 Credits|
|MKT 495||Marketing Consulting||3 Credits|
Non Business elective courses (30 credit hours):
4. Non-Business Elective Courses : (30 credit hours)
Students must select any 10 courses from the following list :
|PHI 101||Principles of Philosophy||3 Credits|
|PHI 110||Philosophy of Ethics||3 Credits|
|SOC 101||Principles of Sociology||3 Credits|
|PSY 101||Principles of Psychology||3 Credits|
|SOC 101||American Culture||3 Credits|
|COM 101||Communication||3 Credits|
|ENG 300||Modern American Literature||3 Credits|
|MUS 101||Modern American Music||3 Credits|
|DAN 101||Modern American Dance||3 Credits|
|DRA 101||Modern American Drama||3 Credits|
|MOV 101||Modern American Movies||3 Credits|
|GEO 210||Principles of Geography||3 Credits|
|ITT 201||Principles of Information Technology||3 Credits|
|POL 301||International Politics||3 Credits|
|ECO 301||International Economics||3 Credits|
|POL 301||International Relations||3 Credits|
|ENG 410||International English Literature||3 Credits|
|COM 400||International Communication||3 Credits|
|GEO 400||International Geography||3 Credits|
|ANT 101||Principles of Anthropology||3 Credits|
|HIS 300||Contemporary World History||3 Credits|
|ECO 300||Intermediate Micro-economicsII*||3 Credits|
|ECO 310||Intermediate Macro-economicsI*||3 Credits|
|POL 201||Self awareness and Personal Development||3 Credits|
Business Electives (15 credit hours):
5.Minors : AUNA offers an opportunity to its students to select a minor in any of the following fields:
- Digital Business Management
Students desiring to have a minor MUST earn 15 prescribed credits within the selected minor field. They MUST fill out a “Prescribed Minor Form” and obtain the permission of their Academic Advisor and Department Chair housing their major for the approval of a minor.
Students would be allowed to earn 15 credits in their minor field on the top of 60 business credits making business credit hours up to 75. Considering students taking courses in minor field, their Non-Business Elective Courses credits would drop to 15 credits hours.
This provision only applies to students seeking minors in one of the aforementioned business fields.