Licence en marketing - AUNA
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BBA en Marketing

Bachelor in Business Administration: Marketing


Présentation

Développer les aptitudes nécessaires à une carrière de gestionaire dans le domaine du marketing, qu'il s'agisse de commerce de détail, de gestion de la vente, de direction de produits ou marques, de publicité, de fonction de supports (exemples: recherche commerciale, distribution physique) ou du branding.

Les diplômés peuvent postuler à des postes dans les domaines suivants:

  • Publicité.
  • Marketing National et International.
  • Recherche Marketing.
  • Gestion des Produits et des Marques.
  • Relation Publique.
  • Gestion de Ventes.
  • Protection de Consommateur.
  • Distribution et Logistique.

Frais de Scolarité

Les frais de scolarité sont fixés pour une année universitaire.

Les Étudiants Tunisiens À Plein Temps

Frais d'inscription: 1,000 DT lors de l'inscription en première année.

Frais de Scolarité: 8,000 DT par an.

Les Étudiants Étrangers À Plein Temps:

Frais d'inscription: $ 1,000 par an lors de l'inscription en première année.

Frais de Scolarité: $ 6,000 par an.

Tous nos étudiants ont la possibilité de bénéficier d'une bourse.


Notre  Nouveau Campus Ouvrira en 2020. Rejoinez-nous DÈS MAINTENANT!



Description de Cours

Business core requirements (30 Crédits)
Course Title Credit hours
MGT 101 Introduction to Business 3
ACC 202 Financial Accounting I 3
ACC 205 Financial Accounting II 3
MIS 201 Principles of MIS 3
MGT 301 Principles of Management 3
MKT 201 Principles of Marketing 3
ACC 208 Managerial Accounting 3
MGT 401 Human Resource Management 3
FIN 202 Principles of Corporate Finance 3
MGT 301 Production Management 3
Business Area of Emphasis (30 Crédits)
1. Required Courses: (21 credit hours)
Course Title Credit Hours
MKT 310 Consumer behavior 3 Credits
MKT 340 Marketing Research 3 Credits
MKT 350 Product and Brand Management 3 Credits
MKT 370 Integrated Marketing Communication 3 Credits
MKT 480 International Marketing 3 Credits
MKT 490 Marketing Internship 3 Credits
MKT 499 Marketing Strategy 3 Credits
2. Elective Courses: (9 credit hours)

In Addition students must also take five of the following courses: (9 credit hours)
Course Title Credit Hours
MKT 350 Pricing Management 3 Credits
MKT 355 Channels Management 3 Credits
MKT 360 Internet and Social Media Marketing 3 Credits
MKT 365 Services Marketing 3 Credits
MKT 370 Personal Selling 3 Credits
MKT 375 Retailing Management 3 Credits
MKT 380 Marketing Management 3 Credits
MKT 480 Marketing Analytics 3 Credits
MKT 495 Marketing Consulting 3 Credits
Non-Business (60 Crédits)
1. non-business required courses : (30 credit hours)

Course Title Credit hours
ECO 101 Principles of Micro-economics 3
MAT 101 calculus I 3
ENG 101 Academic Writing I 3
CSC 101 Principles of computer Science 3
STA 101 Business Statistics I 3
LAW 202 Business Law 3
ECO 108 Principles of Macro-economics 3
MAT 202 calculus II 3
STA 202 Business Statistics II 3
ENG 201 Academic Writing II 3

2. Non-Business Elective Courses : (30 credit hours)


Students must select any 10 courses from the following list :


Course Title Credit Hours
PHI 101 Principles of Philosophy 3 Credits
PHI 110 Philosophy of Ethics 3 Credits
SOC 101 Principles of Sociology 3 Credits
PSY 101 Principles of Psychology 3 Credits
SOC 101 American Culture 3 Credits
COM 101 Communication 3 Credits
ENG 300 Modern American Literature 3 Credits
MUS 101 Modern American Music 3 Credits
DAN 101 Modern American Dance 3 Credits
DRA 101 Modern American Drama 3 Credits
MOV 101 Modern American Movies 3 Credits
GEO 210 Principles of Geography 3 Credits
ITT 201 Principles of Information Technology 3 Credits
POL 301 International Politics 3 Credits
ECO 301 International Economics 3 Credits
POL 301 International Relations 3 Credits
ENG 410 International English Literature 3 Credits
COM 400 International Communication 3 Credits
GEO 400 International Geography 3 Credits
ANT 101 Principles of Anthropology 3 Credits
HIS 300 Contemporary World History 3 Credits
ECO 300 Intermediate Micro-economicsII* 3 Credits
ECO 310 Intermediate Macro-economicsI* 3 Credits
Business Electives (15 Crédits)

Minors : AUNA offers an opportunity to its students to select a minor in any of the following fields:

  • Finance
  • Digital Business Management
  • Marketing

Students desiring to have a minor MUST earn 15 prescribed credits within the selected minor filed. They MUST fill out a “Prescribed Minor Form” and obtain the permission of their Academic Advisor and Department Chair housing their major for the approval of a minor.
Students would be allowed to earn 15 credits in their minor field on the top of 60 business credits making business credit hours up to 75. Considering students taking courses in minor field, their Non-Business Elective Courses credits would drop to 15 credits hours.
This provision only applies to students seeking minors in one of the aforementioned business fields.